FORCE OF NATURE
The natural, symbolic phenomenon of the majestic haboob, that sweeps through the valley, evokes an unpredictable sense of power and motion, mirroring the excitement and intensity on the field. Just as haboobs reshape the landscape with their forceful winds and swirling sands, our team reshapes the game with their tenacity, skill and unwavering commitment to victory.
With a tightly-knitted design system, inspired by the wide gamut of hues and textures of this storm–ranging from soft sands to ominous silhouettes, there is a sense of unparalleled power and motion. This in conjunction with curated heroic and dynamic photography will reflect the team’s spirit of determination and intensity.
Through captivating visuals and intentional narrative, we aim to forge a deeper connection with the Bird Gang, inspiring them to rally behind our team’s journey towards excellence on and off the field.
Roles & Responsibilities:
Art Director
Seasonal Style Guide
Internal Campaign[s] Identity
Graphic Design
UI/UX Design
Photography
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Creative Leadership: Surf Melendez, Mike Chavez
Graphic Design/Project Management: Daniel Adams [danadamsdesign]
Illustration: Chad Burns [chadburnsoriginals]
Photography: Caitlyn Epes Kerl [epesphotography], Jeremy Chen [jeremychenphoto]
DIGITAL SELECTS
GAME WEEK POSTERS
COUNTDOWN TO KICKOFF
SUPPORTING THE VALLEY
DRAFT
TICKET SALES | EMAIL | AD SETS
PREMIUM | LUXURY SEATING
