Part of a greater brand re-alignment, the Arizona Cardinals visual identity emphasizes being MODERN, BOLD, and REFINED while staying true to the core DNA of the color palette – red, white, silver, and hints of black. With the introduction of new uniforms this season, the new team slogans of “Protect The Nest” and “Bird Gang” are rally cries for the fan base. This is reinforced with the physical “nest” during player intros, media day sets, abstract nest patterns and backgrounds used for in-stadium graphic packages, and the entire digital footprint across all channels. All of these prioritize elevating brand recognition among the fan base that is executed with a minimalist approach, emphasizing CLEAN, CRISP, and immediately IDENTIFIABLE creative.
MEDIA DAY SETS
Photo Credit: Ethan Hajas | Behind-the-scenes of Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023 in Tempe, AZ.
Photo Credit: Ethan Hajas | Behind-the-scenes of Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023 in Tempe, AZ.
Photo Credit: Ethan Hajas | Behind-the-scenes of Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023 in Tempe, AZ.
Photo Credit: Caitlyn Epes | Arizona Cardinals wide receiver Greg Dortch (83) during the 2023 Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023.
Photo Credit: Caitlyn Epes | Arizona Cardinals wide receiver Marquise "Hollywood" Brown (2) during the 2023 Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023.
Photo Credit: Caitlyn Epes | Arizona Cardinals linebacker Isaiah Simmons (9) and Arizona Cardinals safety Jalen Thompson (34) during the 2023 Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023.
Photo Credit: Pete Vander Stoep | Arizona Cardinals tight end Trey McBride (85) during Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023 in Tempe, AZ.
Photo Credit: Pete Vander Stoep | Arizona Cardinals quarterback Kyler Murray (1) during Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023 in Tempe, AZ.
Photo Credit: Pete Vander Stoep | Arizona Cardinals tackle Paris Johnson Jr. (70) during Cardinals Media Day at the Dignity Health Training Facility on Tuesday, July 25, 2023 in Tempe, AZ.
Photo Credit: Caitlyn Epes/Arizona Cardinals | Protect the iron nest during the Week 3 regular season game between the Arizona Cardinals and the Dallas Cowboys on Sunday, Sep 24, 2023 in Glendale, AZ.
Photo Credit: Caitlyn Epes/Arizona Cardinals | Arizona Cardinals tight end Zach Ertz (86) during the Week 3 regular season game between the Arizona Cardinals and the Dallas Cowboys on Sunday, Sep 24, 2023 in Glendale, AZ.
Game Week Posters
DIGITAL Selects
Supporting The Valley
Season Templates
